The fair gave an opportunity to become familiar with novelties of Ukrainian advertising industry: promotional gifts astonishing with their originality in all price categories, promotional bags and packaging, diverse and extraordinary advertising printing, most modern in Ukrainian market machines for self-production of advertisements, virtual hostesses, emotion scanners, 3D holographic pyramids, wallpapers for printing, foil for short-term applications, modules and lightning systems, photo and video banks and many more interesting advertising products. Regardless of the complicated economic and political conditions the exhibitors of the event took the chance to meet with their customers, conduct business negotiations and sign real contracts.
The fair was attended by 90 exhibitors from Ukraine and Germany, and visited by about 1500 advertising professionals and end customers from Ukraine, Russia, Belarus, Turkey, Poland and China. The visitors according to an analysis of the organizers represented the following types of business activities:
Advertising companies – 70 %
Advertising agencies– 56 %
Printing – 16 %
Producers of advertising gifts – 13 %
Advertising materials – 4 %
Media – 5 %
Other – 6 %
End customers – 30 %
Construction, furniture industry – 19 %
FMCG – 17 %
Transport, freight forwarding – 14 %
Hotel trade, tourism, entertainment — 13 %
Pharmaceutical and medical industry – 9 %
Finance – 6 %
Services – 5 %
State institutions – 3 %
Other – 14 %
During the fair the best products were awarded in the Gifts of the Year contest. Namely, the first places in various price categories, by the votes of visitors and internet users, wan the following products: unusual packaging for tasting chocolate and tea by company Light Pack LTD, original air fresheners shaped like an Odessan anchor by company Aromik, delicate package with chocolates by company Shokolino, 3D holographic pyramid for smartphones and tablets and holographic cube by company Smart City Solutions. On the first day of the exhibition during the Exhibitors Night party the Crowds of Advertising awards were given out. The winners appeared to be these companies who won the most votes from their customers during the online voting , which certainly is a very pleasant sign of trust put by their clients in them. On the website of the fair www.remadays.com.ua there is a full list of the competitions winners. Moreover, as every year, on the second day of the exhibition the award in the lottery for the visitors was also granted. This time it was a Samsung tablet .
The organizers gratefully acknowledge the support of the trade media and organizations such as magazines: Print Plus, Narużka, Kompanion, Marketing i Reklama, Lider, Profesjonalista, Gazeta Pieniądze, Gifts Journal; Internet portals: ReklaMaster, Ukrbiznes, UkrNet, Suvenir Segment, Reklamnyj Vopros, Pro Pr, StenGazeta, Report.ru; trade associations: International Association for Marketing Initiative (MAMI), International Association for Promotional Products (MAPP), the Ukrainian Association of Visual Industry (УАВИ); radio station: Nashe Radio.
The organizers would like to express their sincere gratitude to all partners, exhibitors and visitors of the fair as well as to everyone who is interested in this event for managing to develop relationship with their customers in such difficult times and their contribution to the overall growth of the advertising industry.